Food Truck

University project

This was a project in which I took it upon myself to create and design a spanish inspired food truck brand, inlcuding brand logo, name, illustrations and livery.


The project took insperation from a Spanish sauce called Mojo Rojo which means red sauce, which is usually made from paprika, which itself is made from tried chillis. Playing on that theme and other cultural elements I created the dripping red chill aesthetic of the brand and visuals.


This was a very fun and in depth project that once again let me explore not only my own cultural roots but also my skills in illustration work.